When you make existing imagery available to use on a content marketplace or on your own website, you use a stock license. When you create content specifically for a collaboration, such as through Shopping Links, you use an assignment license. There are two ways to license imagery: assignment and stock. For example, you might not allow a brand to modify your work. Your license terms explain the limits of the permission you grant, such as how long a buyer may use your content and in what manner. Even if you grant exclusive licensing rights to a single brand, you still own the copyright. You are the copyright owner of any work you produce, and no one may copy, distribute, display or use your work without permission.Ī license effectively grants permission for others to use your imagery while you retain the copyright.
The copyright is your legal protection of ownership over a particular image. Understanding license agreements allows you to negotiate the best terms for each project, respect the permissions you have granted brands, and put your library of unused content to work for you.įirst, let’s distinguish between your copyright and a license.
Photos different types of licenses how to#
When you first started your blog, you probably never dreamed you’d need to become as savvy about contracts as you are about content - but part of becoming a successful influencer and entrepreneur is understanding the value of your work and how to properly license your creative property.Įvery image you have taken, from the extras that never made it to your Instagram account to the photos you shoot for brand collaborations, are yours to license. Subscribe to our industry newsletter for the latest influencer marketing trends, collaboration ideas, and up-and-coming bloggers.